Digital Marketing Executive - Hong Kong

Digital Marketing Executive - Hong Kong

08 March 2019

Hong Kong

Marketing

The Digital Marketing Executive will assist in the planning, execution and optimization of our organic and paid search marketing efforts. The role is part of a growing and dynamic team at one of Hong Kong’s fastest growing companies. The ideal candidate will have a passion for all things marketing and technology with good sense of numbers. You will be well-versed in the concepts surrounding digital marketing and marketing automation. You will be tech-savvy and intuitive with great ideas to reinforce our PPC marketing campaign.

  • Optimize pay per click (PPC) ad management in APAC market, includes Google Ads, Baidu, Facebook etc. to increase ROI
  • Analyse customer conversion funnels, A/B testing and land pages optimization for lead generation
  • Collaborate with designers and developer to increase website SEO ranking
  • Assist in maintain and develop the organisation’s website(s) and digital assets
  • Assist on link building and social media channels, includes Facebook, Instagram and LinkedIn
  • Acquire insight in online marketing trends and keep strategies up-to-date

  • University graduate in marketing or related discipline with strong interest in marketing
  • Proven experience in Digital Marketing or similar role for 2 years or above
  • In-depth experience of managing and optimizing PPC campaigns
  • Excellent understanding of digital marketing concepts and best practices
  • Analytical mindset and critical thinking
  • Understanding and experience of SEO optimisation (e.g link building, keywords, images, etc)
  • Excellent communication and interpersonal skills
  • Strong communication skills in written and spoken English and Cantonese
  • Highly proficient in Google Analytics with prior exposure to marketing tools required for optimising digital channels (e.g. A/B testing, semrush, UI/UX, etc)
  • Outgoing, self-motivated and creative with ability to work in fast paced and cross-cultured environment

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