Published 02 January 2019 Category: Online Marketing, Web Analytics, Web Design, UX Design, User Experience

Tools to Use to Optimise Your Site’s User Experience

In this digital age, it isn’t enough to just have an informative website that describes your products and services in great depth. Sure, a great e-commerce website is vital for your success, but it also needs to be optimised for the best possible user experience (UX). After all, what’s the point in having a great-looking, content-rich website if users have to wait 30 seconds or more for a single page to fully load?

Most of today’s customers are turning to online shopping for the convenience it provides. With 40% of them making their purchase from a smartphone, they are also looking for content adaptability, cross-platform compatibility, and uniform experience across all shopping channels. To ensure that they keep returning to your website, you need to use the right set of user experience design tools.

Top 5 UX Design Tools for an Unparalleled User Experience

The market is crowded with tools that let you track what your users are doing and gather their insights and feedback. All these options allow you to test your website’s existing user interface (UI), measure your website’s performance, and optimise it for superior user experience.

Here are the five best UI design tools that will help you to gauge and improve your site’s performance.

1. Crazy Egg

Crazy Egg is an essential piece of heat mapping software that lets you see how visitors are interacting with your website and use this information to improve your UX process. With Crazy Egg, you get four UX tools in one – a heat map to determine what page elements your visitors click on the most, an overlay to see the exact number of clicks each individual element gets, a scroll map to see how far down the page users scroll, and confetti to see which referral sources and search terms are driving traffic to your site.
In addition to this, you get the option to run A/B testing, which is great if you want to test two different user experience models to see which one you should implement for maximum engagement. You can opt for one of the five available subscription tiers, with prices starting at $49 per month for the Basic version.

2. UserReport

UserReport is an easy-to-use app that gives you access to two UX tools – a feedback forum and a survey, both seamlessly integrated into your app or your website. These two tools can help you many types of data, ranging from your visitors’ demographic characteristics to their browsing preferences. You can also use the survey option to measure what user experience features your visitors are most interested in and prioritise your UX process accordingly. The basic version of this tool is completely free to install and use.
UserReport Premium is also available and aimed primarily at marketers. It allows you to target specific audiences, build audience segments from your user data, and measure the success of your campaigns.

3. Userfeel

Rather than offering you a set of automated UI design tools, Userfeel goes one step beyond and hires actual users to test your website’s user experience. You just have to set your preferences (demographics, language, questions you want answered, etc.) and let Userfeel’s testers do the rest. As soon as they’re done testing your website (usually no more than 24 hours), you’ll receive a video where they explain each aspect of website’s UX design and offer tips on how to improve them for a superior experience.
To test your site’s performance on a desktop computer, a single session will cost you $49. For mobile and tablets, you will have to pay $99. Prepaid credits are also available and can be converted into discounts.

4. Mouseflow

Mouseflow is a comprehensive UX tool that allows you to record your visitors’ browsing sessions to determine how they are interacting with your website. You can track their mouse movements, scrolls, and clicks, as well as their form activity. In addition, you can also track their activity from page to page, which allows you to retrace the steps they make while exploring your website and determine how you should interlink your website’s pages for optimal click-through rates and maximum engagement.
This GDPR-compliant UI design tool offers four subscription packages that allow you to track the performance of multiple websites and store data for anywhere between three months to a full year. There is also the so-called “Free Forever” plan with limited testing and storage options.

5. Google PageSpeed Insights

For most visitors, loading times are perhaps the most important aspect of a website’s user experience. To ensure that your visitors keep coming back to your site, you should use Google PageSpeed Insights. This excellent tool allows you to track the performance of your website’s pages on different platforms and devices. It shows you how long each page takes to load after a user clicks on a link or a button to get to it. Not only that but it also suggests changes that you can make to optimise your site’s loading speed.
Google PageSpeed Insights is completely free to use.

Final Thoughts

These are only some of the many available UX design tools that allow you to test the usability of your website and optimise it accordingly. For more comprehensive results, it is recommended to use a combination of at least two tools that assess different aspects of your site’s user experience.