Published 01 December 2017 Category: SMEs, Entrepreneurs, Startups, Sales, Compass Tips

Smart Sales Tips For Smart Small Business Owners

In order to succeed in today’s tough sales environment, it’s imperative to stand out from the pack. But how do you do that? Isn’t it hard? Where do I begin? If you’re a small business owner and you’re wondering where to begin, try out some of our ‘fundamental’ smart sales tips for a better footing.

Sales Tips
Getting the “no” can be really hard. By being really clear on who is it that wants your product and why; you can be sure to approach the right people which will also save you time.

Focus on them
When talking to potential clients focus on them and what your product or service can do for them. It’s not about what you want to sell but what they want to buy. So focus on how you’re offering can make their life easier or better.

Follow up
If you’ve found a potential client but don’t get the ‘yes’ right away, follow up with them again. We know you care about your clients and checking in with them and making sure they’re getting what they need can only be a good thing.

A fast follow up is also a key to success in sales. Did you know that if you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them?

Do your homework
Research; your market, your competitors, your point of different, your clients. The more information you have the easier it is to sell your products and know the answers to the tougher questions.

Measure your efforts
There’s lots of ways to get your message out there so be sure to measure the effects of each of your marketing and sales strategies so you know where to double your efforts and where to let go.

Block out time for outreach
Whether you’re making calls, emailing or taking meetings it’s important that you reach out and don’t just wait for clients to come to you. Block out some time each week to make sure you’re getting it done.

Reward your referrers
When someone recommends your product be sure to thank them. Whether it’s a friendly thank you card, a call or an actual present. It’s important to make sure your advocates know you appreciate them. Making customers buy and recommend your products is not easy but possible.  It just takes constant effort, focus and a hard will to get your business to the right audience. It also helps to have a customer referral program with a cool incentive for both referrers and referees.

Pro Tip: In all of your communications and conversations, a series of why questions are circling around your prospects’ minds. Don’t wait for your prospect to ask these questions (in many instances they won’t). Instead, be proactive and answer these questions head on.

Try out some of our above tips, share them with your business partners and clients, and let us know how you go.