Published: 07 Oct 2022
Updated: 25 Jan 2024
Category: HR & Workplace Culture

10 Key HR Strategies to Power Business Growth and Success

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The Role of HR in Business Growth

Your employees are your company's most valuable asset, not the trademarks or real estate assets. Treating your staff well may push your business to new levels, implying that strategic human resource planning is key.

The HR's role in enhancing a company's growth and innovation is to design the talent management procedures and organisational atmosphere that support and reward staff. It is undeniably exciting work, and HR professionals must be fully equipped to undertake it.

 

What is HR Strategy?

HR strategy is a method of using human resource policies as a trigger for achieving larger business objectives. It mainly focuses on achieving coherence around the personnel, procedures, and operational principles.

It also ensures that all employees are working towards the same strategic human resource goals by addressing the company’s underlying issues. It gives standard HRM procedures a new dimension by integrating company strategies with other HR operations within the organisation.


10 Ways HR Can Contribute to Business Growth 

It’s not always easy for an HR team to set up human resource managerial processes that support organisational growth. This is why if you hope your company can advance to new heights, you may want to consider implementing these strategies:

1. Hire the perfect candidates

With the right people behind the company, it’s possible to accomplish so much even with a small team. Your company can handle a long and complex list of responsibilities in a limited amount of time since you know the employee you assigned the task to will tackle it.

Furthermore, the results will be what you’ve been expecting. As such, it is important to create an efficient method for identifying and hiring the strongest people for the position.
However, establishing an effective hiring procedure takes time, and there is a good possibility that you may run into challenges. Yet, if you expect your company to expand quickly, you'll need a system like this to help you discover and hire qualified employees.

2. Develop and nurture company culture

The corporate culture influences how people see your business as well as the type of workers you hire. For example, it's easy to see why so many professionals want to join Google since they've created a corporate culture that supports their employees' personal and professional goals.

As a result, if you can foster positive company culture, you will find it easier to recruit the best people. What is vital to help develop organisational culture is that every member of the organisation understands what it signifies to work for your company.

3. Train new talent

The company's training process should focus on the company's culture and values. The sooner you teach your new staff the principles of teamwork, transparency, and continual improvement, the better in the long run.
In addition to generic onboarding, each employee must learn the competencies and practices unique to their function. It’s a great idea for an HR professional to establish guidelines with appropriate documentation, assign folks to supervise new staff, and so on.

4. Participate in growth planning

Whatever strategy you choose, growth strategy as well as the ability to carry it out will be vital to your success. Including the HR team in the planning process will help them identify the skills required for the initiatives and for identifying potential contributors.

5. Minimise employee turnover

According to experts, the replacement cost of a hired person is comparable to six months' worth of salary. As a result, human resource employee retention strategies are critical in minimising the negative consequences of employee turnover, thus assisting corporate growth.

6. Take feedback from employees

It’s important to seek feedback from your employees if you want to measure their satisfaction. As an HR professional, you can collect employee feedback and evaluate data to identify solutions to common problems.

7. Employee growth & performance management

A human resources professional must grasp the importance of a good performance monitoring system in tracking employee development. As a result, the HR staff should take the lead in developing the performance management strategy by measuring employees' accomplishments against key performance indicators and highlighting their strengths and challenges. Increasingly, the evaluation processes have been simplified and enhanced with the rise of AI technologies.
 

Further ReadingUntapped Opportunities – Immersive AI That Redefines Company Cultures
 

8. Foster innovation & creativity

HR can help create an environment that encourages creative thinking and innovation by providing opportunities for employees to learn and grow their skillsets and professional knowledge. This can be achieved by offering training and development programs that are relevant, engaging as well as challenging. These programs will encourage employees to experiment, collaborate, and reflect on their progress and achievement (or lack thereof). For instance, practical workshops, combined with active coaching, or mentoring can have long term effects on employees’ ability to develop creative thinking, problem-solving, and communication skills. All of which will contribute to continued business growth in the long run.

9. Enhance employee well-being and work-Life balance

HR can help create and maintain a work environment that is conducive to creativity, often by providing the resources, tools, and space that enable employees to work effectively and efficiently. This will not only promote employee well-being for increased productivity and retention, it also facilitates an environment of trust, mutual respect and the autonomy that empowers employees to express their creative thinking and to take calculated risks. Flexible workspace are a great way to envision collaborative spaces, or innovation labs for creative work.

10.Strategic Workforce Planning

An important part of HR’s role is to track the alignment of workforce planning with business goals at large in efforts to ensure that the right talent is in place for future growth. This requires HR to look beyond the traditional criteria of qualifications and experience in assessing the candidates' abilities and qualities. A range of tests, interviews, or portfolios are widely used to measure a potential candidate’s divergent thinking and passion for their work. While recruitment and selection constitute the first steps, subsequent workforce plan and strategies in providing a safe and stimulating work environment for employees to grow and mature are paramount. 

 

Challenges in Implementing HR Strategies

While strong human resource management and best practices remain to be a cornerstone of a company's success and long term development. It is apparent that challenges and obstacles exist in the effective implementation of newer models of HR strategies. While it is challenging to assimilate and promote new HR practices, strategies such as open communication channels that can enhance overall collaboration across different departments can be practical in the implementation of new strategies. In addition, the massive amount of data that HR needs to process on a daily basis may be prone to occasional human error. Advancements in AI technologies and automated processes can help cope and maintain a healthy margin of error. Finally, it can be equally challenging to consistently drive positive progress and continuous development in HR processes. Hence, regular feedback and performance assessments are necessary, along with an internal system that rewards creative thinking and problem resolutions.


Conclusion

Human resources impact how companies operate and are often involved in important decision-making processes as an essential part of a business. The ideas above are just a few of the numerous reasons a successful human resource strategic management may help a company prosper.

HR professionals must keep abreast of trending topics in the employee world. There are successful case studies for companies adapting to flexible work arrangements, especially for tech firms. In the future, how well flexibility comes into play in a company can be a key area in the firm’s strategic development.

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