Published 21 July 2017 Category: Compass Tips, Entrepreneur, Business, Startups, Workspace

How To Find A Workspace That Offers Both Style & Substance

The latest coworking spaces are synonymous with style. Whether it’s an airy loft, outdoor bar, another free popcorn machine or impeccable interior design, these spaces know how to produce the “wow” factor.

But don’t judge a coworking space by its cover. Behind the scenes, you need a workspace that not only inspires you, but gives you the tools to do your job. Here’s how to make sure you pick a space that’s as beneficial as it is beautiful.

Brand matters
Look for a space with a clear identity and target audience. A space that tries to be all things to all people won’t please anyone – you need one that matches your unique requirements and helps you to build your business. So check out a space’s location and its demographic to check if it’s a match for you.

Do a little social media snooping
Another way to measure a space’s community focus is to check out its blog, Facebook page, Linkedln space and other social media outlets. Are they actively engaged online and does the space have a steady social media presence? The number of Twitter followers a space has is not the be-all and end-all, but it will give you an indication of how the space stays in touch with its community.

Evaluate the benefits to your business
What benefits does a coworking space offer? It’s not about free coffee or printing. Look at the space’s employees to see if they could be of any help. The key thing to remember is that a good space should help increase your access to resources (think location), that will help you grow your business.

Investigate how creativity is encouraged
Ask a space how they encourage creativity. Seeing how a space accommodates members’ creativity can be an indicator of its style and substance.

And remember to check out the facilities
Don’t forget to find out the facilities on offer. Whether you need a super-fast internet connection or a workbench where you can design and build your wares, or a unique share office space where you actually get work done; it’s important you have everything you need to grow your business. And don’t just look at the hardware on offer. Look at the setup. Would you benefit more from a hotdesk, pod or a meeting room? Or do you need a dedicated and separate serviced office space?

What next?
The only way to find a coworking space that offers both style and substance is to visit and weigh up its practicality and aesthetics. Book a visit and go armed with a list of questions you need answered to make sure you find the workspace you need – not the one you think you want.