Published 15 March 2018 Category: Entrepreneurs, SMEs, Startups, Business, Compass Tips

How Startups And SMEs Can Establish Their Online Presence For Free

Launching a website used to be a challenging task. Thanks to sites like Squarespace, wix and the like, creating a site is now easier than ever. But we’re not stopping there. If phase one of the process is to create a website, phase two would naturally be increasing site traffic.

Promoting your website to reach wider audiences is a multi-tiered process. One of the first steps is to find valuable websites and online platforms that allow you to highlight your site’s URL in one way or another. These links will help you establish your online presence one by one. Some work with a simple URL submission while others require a more strategic approach, but they all share one thing – they are free of charge. What have you got to lose? Start now!

Online Directories for Businesses
Ranging from the most high-profile platforms to local directories, these websites cover a range of audiences. The flow is pretty much the same – you submit your website’s URL, as well as additional information about your business or organisation. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories. In addition to direct display of your content, adding your links to these directories improves your site’s Search Engine Optimisation, gradually improving your website’s ranking on search results.

Social Media and User-Generated Content
Social media has plenty to offer website owners. You’ve all heard of Facebook, of course, but are you using it correctly to promote your site? Have you considered the advantages of Pinterest, for instance? What about user-generated content like guides and tutorials on sites like WikiHow? The links below can all prove extremely useful for promoting your website. All you need to do is explore the ways in which they do.

Social Bookmarking and Curating
While these websites also operate on the basis of link-submission, the emphasis here is on content. You could submit a link to the main page as well as to individual pages, products, posts, images etc. These platforms then circulate your content to their audience base and drive traffic into your site, while also helping to boost your SEO by connecting your links to textual descriptive content.

Take your time and go through the list we created. Put effort and place your business at as many sources as possible and you won't lack in good results!