Published 31 January 2018 Category: Business, Entrepreneurs, SMEs, Startups, Digital, Marketing, AI

How AI Will Maintain The Popularity Of Email

We receive hundreds of emails, and the correspondence archive files consist of thousands of conversations. There is often no way of sorting through this diversity, and most of the correspondence is unsolicited rubbish that that will never get a response. This results in some users, especially young people, using e-mail less frequently. It seems that the future of e-mail is threatened by the development of chatbots and messengers. However, it is possible that this technology still has a chance to solve its problems.

The solution is artificial intelligence (AI).
One of the problems underlying this information overload is the poor quality of the content of some e-mail messages. According to statistics, on average, an office employee receives up to 121 e-mails a day. It’s difficult to deal with every message immediately, so it is more likely that they will be deferred and then buried under new correspondence.

Today artificial intelligence is helping to solve this problem. For example, developers of Boomerang created an AI add-on Respondable that analyses the text of e-mail messages and suggests ways of improvement. The robot will indicate whether the subject is too short or obscure. It will also warn you if the text appears impolite. Eventually, there will be only receiver-friendly e-mails, which are easy to manage. Thus, the sender is more likely to receive a quick response.

In addition, robots can give personalised advice on how to communicate with a particular person. For example, the Crystal service collects public data about people who are mailed by a person and generates advice on how to write them better e-mails.

In use today are e-mail marketing systems with AI-technologies that can divide the site’s visitors into groups by the keywords that led them to the page, or even by their online activity. As a result, it is possible not only to create communications that are tailored to a particular user’s interests, but also to understand what kind of messages should be sent to him or her. These messages are aimed at stirring the interest of people who subscribed to the mailing list, but doesn’t read it at all.

But that’s not all! AI-systems can collect information about the behaviour of email subscribers in the past. As a result, we gain information on what days and what time they opened the e-mails and in which cases they clicked the links. All of this significantly increases the rate that e-mails are opened, on average, by 60 percent.
In addition, this analysis allows you to automatically change the sentences in pop-ups and subscription widgets based on the user’s preferences. Consequently, users are shown the information they’re interested in, and they receive e-mails they actually read.

Although there are still email problems that no artificial intelligence can solve, such as the difficulty of displaying e-mails correctly on any mobile device, it’s obvious that AI can be a key factor in maintaining the popularity of e-mail in the future.

The introduction of AI technology solves both the problems of business and end users. People get e-mails that are useful and accessible, and companies notice the growth in business performance. And if that’s the case, there’s no reason why e-mail can’t remain the number one communication tool.