Published 10 September 2015 Category: Case Study

CLIENT FOCUS: Benetti Asia Ltd

Italian Company, Benetti, manufacture super yachts that will make your jaw-drop. We find out more about their business from their Asia Marketing Manager, Natalie Ye.

What does your business do?

Benetti Asia Ltd are the world-leading manufacturer for ultra-luxurious super yachts. Our yachts range from the Class range: 93ft to 140ft to the Fast range: 125ft, 140ft to Custom range from 45m to 100m plus.

Each Benetti is unique and customized to owners specific tastes. We notice that in Asia owners prefer to have larger areas of their yachts covered and areas enhanced with extra entertainment systems such as karaoke. The largest yacht in Hong Kong is 65m.

When was your company founded?

The company is one of the oldest in the industry founded in Italy in 1873. The Hong Kong office managing Asia Pacific region was established in July 2011.

What is the biggest business challenge you face?

To raise awareness in the Asian market of the fantastic lifestyle that comes with yachting ownership.

What does a typical day look like for you?

An Italian Cappuccino in the office to start the day followed with marketing work in front of computer/phone. I love to look out of the windows to get inspired by the Victoria Habour view when encountering challenges.

What do you like about being with Compass offices?

Very friendly and efficient staff plus an excellent location with nice office facilities.

Favourite thing about Hong Kong?

Great combination of wonderful city life and nature.

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